Voice of the Customer


Quantitative Analysis for Strategic Planning

The Voice of the Customer suite analyzes in-depth survey data to provide key inputs on IT and Software purchase plans and overal corporate health across verticals

  • Overview
  • Software Spending Outlook
  • IT Spending Outlook
  • Vertical Outlook
  • Benefits

The Voice of the Customer suite is a data intensive service that provides key inputs into the annual planning process through detailed analysis of spending plans across IT categories and other key corporate benchmarks. Utilizing in-depth quarterly survey data, the service provides a valuable, forward looking view into technology spending plans and key economic benchmarks for the next six months. AMR Research analysts dissect the key trends revealed in the surveys to provide executives reliable, third-party forecasting inputs.

The meaningful industry data cuts are drawn from a large, diverse, and highly qualified research pool with an average sample size of 700-3,000 respondents per survey. The stable, long-running panels produce reliable year-over-year trending statistics dating back as far as 2001 and the diversity of the responding companies allows our analysts to take detailed vertical cuts of the data.

Partial Table of Contents

Software Spending plans over the next 90 days by category:

  • Application Integration
  • Business Process Management
  • Business Intelligence/ Reporting & Analytics
  • CRM
  • Data Storage Software
  • Database Management Software
  • Document and Enterprise Content Management
  • Enterprise Resource Planning
  • Human Resources Management Systems
  • Product Lifecycle Management
  • Security Software
  • Sourcing and Procurement
  • Supply Chain Management
  • Virtualization Software
  • Top drivers of software purchasing decisions
  • Open Source software adoption trends by software category
  • Software and services purchasing plans by vendor
  • Virtualization adoption and future plans by category
  • SaaS, PaaS, and IaaS adoption by application area
  • Saas, PaaS, and Iaas adoption trends for the past 12 months
  • Cloud computing adoption and planned adoption

Software adoption and future purchase plans for the next 6 months by category:

  • CRM
  • BI
  • SOA
  • ECM
  • ERP
  • SCM
  • Overall spending plans on specific software vendors

Partial Table of Contents

IT Spending plans over the next 90 days by category:

  • IT Spending and Directions for the Next 90 Days
  • Anticipated IT Budget Change in the next 90 days
  • Actual vs. Planned IT Spending by Quarter
  • IT Spending plans 2nd Half vs. 1st Half of the year
  • Willingness to spend money on IT in the next 90 days
  • Proportion of IT Budget that is discretionary – Next 90 Days
  • Quarterly upgrade plans

Planned vs. Actual Spending and upgrade plan details by category:

  • Enterprise Applications
  • Application Development Software and ToolsSecurity
  • Outsourced Application Management/SaaS
  • BPO/Hosting

Top IT Purchase Drivers over the next 90 days for:

  • Manufacturing Companies
  • Services Companies
  • Change in Spending on Outsourced IT Services by Vendor
  • SaaS Adoption by Application in the Next 90 Days
  • Anticipated IT Budget Change in the next 90 days
  • IT Spending vs. Plan
  • Upgrade Plans for Enterprise Application Software
  • Drivers of IT Service Purchase Decisions for the next 90 Days

Partial Table of Contents

Quarterly Sales Plan Revenue Objectives
Quarterly Sales Results vs. Plan by Industry including:

  • Life Sciences
  • CP/Manufacturing
  • Chemical
  • Industrial
  • Hi-Tech
  • IT Services
  • A&D
  • Auto
  • Software
  • IT Services
  • How well are sales prospects meeting expectations by Industry
  • Changes in cancelled and backlogged orders by Industry
  • Quarterly changes in price of products in the marketplace
  • Willingness of customers to spend money by industry
  • Changes in capital budgets quarter over quarter by Industry
  • Quarterly changes in product inventories by industry
  • New hire and layoff trends by industry
  • Changes in borrowing capacity quarter over quarter

Industry level impact of economic crisis on the following:

  • Payroll
  • Purchase by industry

The Voice of the Customer Suite includes three survey based services that can be purchased separately or in a bundle. Each Data Service includes access to an annual report including a detailed analysis of the survey trends for the past two years and a forward looking forecast for spending trends over the next year. The following three services are available for purchase:

  • IT Spending Outlook
  • Software Spending Outlook
  • Vertical Outlook

Each of the Voice of the Customer services includes the following:

  • An annual report including the full survey results with over 50 graphs and tables
  • Three snapshot reports highlighting the major changes and trends revealed in the most recent quarterly survey results
  • Custom data cuts
  • Inquiry calls with our quantitative analyst team