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Customer Management

The AMR Research Customer Management Market Service tracks the software, applications, and technologies that help companies improve, automate, or enhance the management of customer and prospect interactions and processes. Customer management applications address the automation and management of internal employee processes related to customers and prospects as well as the automating or supporting direct customer interaction. Read more.




Published Research[View All]

Lead Management Investments Drive Revenue Improvements

Just How Long Do We Have To Wait for True S&OP in Life Sciences?

EH&S Content: A Foundational Component of Green Product Supply Networks


View All Customer Management Research
Agenda Topics


Systems Integrators and SaaS Landscape

The Customer Management Market Sizing Report, 2007-2012

The Customer Management Spending Report, 2008-2009

The B2B Commerce Platform—Building a House of Stone

CRM 2.0: A Passing Fad, or a Rebirth of CRM?

SaaS Success Stories

Elevating the Role of the Sales Operations Office with CRM Technology

The Straight Dope about SaaS CRM

Outlook: CRM for Retail

Case Studies: Specialty Vendors Adding Value to CRM Investments

CRM for Manufacturing

CRM Usability Progress Report

Retail Campaign Management Outlook

Top Market Issues

CRM undergoes transformation—The focus in CRM shifts from an internal front-office automation tool to a collaborative hub for all customer management activities. How will users navigate this transition, and how must vendors alter development paths and messaging to capitalize on the shift?

User adoption of CRM—This is the number one priority for customer management projects in many enterprises. Will technology and service providers step up and deliver more value to the desktop?

SaaS achieves critical mass—Leading CRM vendors, consulting firms, and IT organizations now know
Software as a Servicie (SaaS) is for real, but not all will succeed with it. How will the market adapt to shifting business and deployment models, and what will it take to have a wining strategy?

Representative Vendor Coverage

  • amdocs
  • Aprimo
  • CDC Software
  • Consona
  • Infor (ePiphany)
  • Microsoft
  • NetSuite
  • Oracle (e-Business Suite, Siebel, PeopleSoft)
  • QAD
  • RightNow Technologies
  • Sage Software
  • Salesforce.com
  • SAP
  • SAS
  • Unica



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