The AMR Research Customer Management Market Service tracks the software, applications, and technologies that help companies improve, automate, or enhance the management of customer and prospect interactions and processes. Customer management applications address the automation and management of internal employee processes related to customers and prospects as well as the automating or supporting direct customer interaction. Read more. |
| Agenda Topics |
Systems Integrators and SaaS Landscape The Customer Management Market Sizing Report, 2007-2012 The Customer Management Spending Report, 2008-2009 The B2B Commerce Platform—Building a House of Stone CRM 2.0: A Passing Fad, or a Rebirth of CRM? SaaS Success Stories Elevating the Role of the Sales Operations Office with CRM Technology The Straight Dope about SaaS CRM Outlook: CRM for Retail Case Studies: Specialty Vendors Adding Value to CRM Investments CRM for Manufacturing CRM Usability Progress Report Retail Campaign Management Outlook |
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| Top Market Issues | CRM undergoes transformation—The focus in CRM shifts from an internal front-office automation tool to a collaborative hub for all customer management activities. How will users navigate this transition, and how must vendors alter development paths and messaging to capitalize on the shift? User adoption of CRM—This is the number one priority for customer management projects in many enterprises. Will technology and service providers step up and deliver more value to the desktop? SaaS achieves critical mass—Leading CRM vendors, consulting firms, and IT organizations now know
Software as a Servicie (SaaS) is for real, but not all will succeed with it. How will the market adapt to shifting business and deployment models, and what will it take to have a wining strategy? |
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| Representative Vendor Coverage |
- amdocs
- Aprimo
- CDC Software
- Consona
- Infor (ePiphany)
- Microsoft
- NetSuite
- Oracle (e-Business Suite, Siebel, PeopleSoft)
- QAD
- RightNow Technologies
- Sage Software
- Salesforce.com
- SAP
- SAS
- Unica
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