Podcast: Salesforce.com + Google: Who Needs IT?

Salesforce.com + Google = Salesforce?

Customer Management Market Update for April 2008

Impact of SaaS on CRM Vendors and Traditional Channels

The Customer Management Market Sizing Report, 2006-2011

Customer Care: What Metrics and Technologies will Enterprises Look for to Reduce Cost and Drive Loyalty

Sales Configuration—From Efficiency to Excellence

The Customer Management Spending Report, 2007-2008

Social Networking, Meet the Front Office

How the Use of Software and Technology is Changing for Marketing Organizations

Marketing Automation: How Vendors are Poised to Meet the Need for Greater Accountability

E-Commerce Platforms: How B2B Companies Can Learn From the B2C World

CRM SaaS Case Study

Specialty Vendors Adding Value to CRM Investments: Case Study Series

• Building a business case for a CRM application
• Standardizing on a single vendor for front-and back-office applications
• Shifting to a SaaS strategy
• Customer management applications versus a CRM suite application

• amdocs
• Aprimo
• CDC Software
• Consona
• Infor (ePiphany)
• Microsoft
• NetSuite
• Oracle (e-Business Suite, Siebel, PeopleSoft)
• QAD
• RightNow Technologies
• Sage Software
• Salesforce.com
• SAP
• SAS
• Unica

Executive Conferences
AMR Research Supply Chain Executive Conference
May 28 - 30, 2008
The Phoenician
Scottsdale, AZ, US
Register

AMR Research Executive Leadership Conference
November 10 - 12, 2008
Westin Boston Waterfront
Boston, MA, US
Register

Webcasts
The Platform Revolution – A Look Into Disruptive Technologies
May 15, 2008, 11AM - 12PM ET
Webcast, Live
Register

Exchanges
2008 Value Chain and Logistics Outsourcing Exchange
May 28, 2008, 12PM - 5PM PT
The Phoenician
Scottsdale, AZ, US
Register

Your business hinges on the answers to these questions:

• What are the difficulties and advantages to shifting to a SaaS strategy?
  
• When will enterprises pursue best-of-breed customer management application strategies over a CRM suite?
  
• Will CRM morph with ERP?
  
• What are the customer management investment priorities in discrete and process manufacturing industries?
  
• Why are customers investing in customer management applications, and what are the selection criteria they are employing?
  
• How will enterprises build business cases for investing in customer management applications and technology?
  
• What factors will drive enterprises to standardize on a single vendor for front- and back-office applications?
  
• What are the factors leading to successful customer management applications deployment, and how will they change?
  
• How will enterprises increase user adoption of customer management technology?
  
• Is SaaS a long-term CRM strategy or a short-term solution?
  
• How will enterprises align priorities among sales, marketing, and IT?