AMR Research’s Custom Research and Consulting team provides vendors of supply chain and enterprise applications, technologies, and services with strategic go-to-market guidance. The Custom Research and Consulting team’s unique, highly collaborative methodology integrates AMR Research’s deep and experienced retained advisory services, primary research, project management, and marketing expertise.

AMR Research’s Custom Research and Consulting team helps vendors:
• Make better product and marketing planning decisions.
• Gain a deep understanding of what constitutes customer satisfaction and loyalty regarding their products and services.
• Improve their win ratio in the field by analyzing key sales wins and losses.

The Advantage of Custom Research and Consulting: Engagement Model and Key Deliverables
Using highly targeted primary research to connect supply chain, enterprise application, and technology infrastructure suppliers with their buyers, AMR Research helps these suppliers maximize their success in the market and helps them ensure buyers gain the strategic and business success they expect from their vendors. AMR Research recognizes the importance of these projects to the ultimate success of an organization’s product planning, market planning, and development efforts. Findings and recommendations from these engagements significantly inform and aid specific product and go-to-market strategies.

We employ a proven and consistent methodology for world-class service and delivery, engaging with clients using a fixed-scope, fixed-fee work model. Customer research engagements typically include the following:
• A presentation that contains full findings, analysis, and detailed recommendations
• Delivery of results by AMR Research team
• All data from research effort

The Benefits of Working with Custom Research and Consulting
The Custom Research and Consulting team delivers a targeted, customized, primary-research-based solution to meet the specific goals for important strategy and planning efforts.

Targeted custom research engagements enable vendors to more effectively:
• Listen to and understand the voice of the customer.
• Uncover buyer needs, plans, and decision-making processes in the context of their specific market challenges.
• See how buyer needs change over different segments such as industry, region, and buying groups.
• Drive speed, consistency, clarity, and effectiveness via fact-based decision making.