 Industry Value Chain Strategies Service |
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2010 Consumer Products Market Outlook: Attracting and Retaining the Post-Recession Shopper
Wednesday, December 16, 2009
Steve Steutermann |
The recession’s changes on the shopper are profound, creating the need to rethink the supply chain response. In this 2010 outlook, we’ll focus on the rise of the digital consumer, the rush to value in shopping behavior of the post-recession consumer, and the changing processes to target and attract consumers in this new market.
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