Mobility: Couponing and Other Customer Outreach

Mobility: Couponing and Other Customer Outreach

Thursday, March 25, 2010

Allen Johnson
Research Director, Industrial and Consumer Value Chain

Teleconference Highlights

  • Member co-lead sharing own best practices
  • Structured methodology for maximum member interaction
  • Facilitation by AMR expert analysts
  • Member submitted questions prior to the event to shape discussion

Mobility: Couponing and Other Customer Outreach

Thursday, March 25, 2010 Bookmark to my calendar calender
Teleconference

Today, consumers are pulling coupons from aggregator sites like Cellfire and Coupons.com, and iPhone applications like Grocery IQ, Valpak, and MobiQpons. Pilots indicate that consumers will opt in for meaningful offers. How pervasive is mobile couponing in 2010? What are the consequences—intended and unintended—of mobile coupon offers?

This is a member only event. If you have questions, please contact Kerin McGonagle.

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