Optimizing Trade Promotion Effectiveness

Teleconference Highlights

• Member co-lead sharing own best practices
• Structured methodology for maximum member interaction
• Facilitation by AMR expert analysts
• Member submitted questions prior to the event to shape discussion

Optimizing Trade Promotion Effectiveness

Tuesday, February 23, 2010 Bookmark to my calendar
Teleconference

Please join AMR Research Analyst, Steve Steutermann, as we discuss Optimizing Trade Promotion Effectiveness. This teleconference is for Consumer Products companies.

The average consumer products company has initiated three trade promotion management programs in the past five years. Yet, trade promotion remains poorly understood and requires definition. The consumer has changed; targeting and reaching this consumer brings new challenges. Traditional approaches are less effective and companies are under pressure to grow the top line profitably. How will the emerging digital consumer redefine trade spend tactics? How will companies utilize predictive analytics to shape demand and reach new consumers locally? What designs are required of supply chain organizations to deliver against a new consumer?

This is a member only event. If you have questions, please contact Kerin McGonagle.