POS Data: The Beginning of DDSN for Consumer Products Manufacturers | AMR Research

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	Enterprise Application Strategies
	Enterprise Performance Management
	Industry Value Chain Strategies Service
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	Analytic Applications and Infrastructure
	Consumer Products
	Retail
	Janet Suleski
	Debra Hofman
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	POS Data: The Beginning of DDSN for Consumer Products Manufacturers Thursday, February 05, 2004 Kara Romanow, Janet Suleski, Debra Hofman, J. Paul Kirby, Laura Preslan
The Bottom Line: Consumer products manufacturers must centrally manage all demand signal data, including POS, to create a Demand-Driven Supply Network (DDSN) that improves demand visibility to reduce stockouts by more than half and increase Perfect Order performance by 17%.

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