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Not Swag: Six Takeaways from Microsoft's Worldwide Partner Conference

Over 12,000 eager and anxious independent software vendors, service providers, and hosting partners attended this year’s Microsoft Worldwide Partner Conference, poised to learn their own market opportunities and challenges as the company expands its business and responds to drastic changes in the enterprise and consumer software markets. Here are the six takeaways I’ll keep longer than my flashlight key fob, t-shirt, or stress ball.

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