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RightNow Goes Back to School for First Industry Version

For the second time in a month, an SaaS CRM vendor makes its inaugural entry into industry-specific applications. RightNow Technologies is heading to market with a higher education edition of its product, following salesforce.com’s recent launch of a wealth management edition. While customer management vendors have struggled before in building industry-specific editions, the new-guard SaaS vendors are learning from the past.

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