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CRM in SMBs: Three Key Decision Drivers
Thursday, September 08, 2005
Eric Klein, David O'Brien |
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Primary research continues to show that smaller organizations are rapidly deploying customer-facing applications and technologies to improve the way they manage and interact with their customer base. The top decision drivers within these smaller organizations include improving the inquiry-to-order process, ease of use/speed of implementation, and access to a wide array of functionality.
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