 Knowledge and Content Management |
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Teflon: Product Safety and Brand Equity Depend on Control of Product Data
Thursday, September 16, 2004
Kevin O'Marah, Eric Karofsky |
Public perception and government regulation are mandating that manufacturers understand and be able to document their products’ compositions to new levels. Companies that do not build this competency risk monetary damages from legal compliance problems and threats to brand equity. DuPont is experiencing some of these problems now with Teflon.
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