An Interview with Keith Harrison, Global Product Supply Officer for Procter & Gamble

Brand, especially in consumer products connotes value. Unlike the physical product, however, brand is essentially pure intellectual property. And while difficult to precisely value, this intellectual property is certainly worth protecting and extending wherever possible. Marketing may create brands and R&D may create formulas, but product supply instantiates them and, in so doing, can either fulfill and enhance brand value or mishandle and damage the brand. How does a supply chain strategist think about brand IP? We asked the top supply chain executive at one of the world’s most respected brand owners about this topic: Keith Harrison, global product supply officer at Procter & Gamble, the $83 billion global consumer goods company.

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