Allen Johnson
Research Director, Industrial and Consumer Value Chain
Innovation at an Intersection
Manufacturers and retailers need to innovate at the intersection of brand, content, the online world, and mobility to understand and influence an increasingly digital consumer.
Biography-
Research
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Speaking Dates
As a research director in AMR Research’s Industrial and Consumer Value Chain practice, Allen Johnson will develop research in several areas. His work on the extension of demand-sensing and demand-shaping capabilities focuses on the potential to exploit social networks, mobility, and fixed base internet platforms to build insights and intimacy with consumers. He also explores the application of Business Intelligence, Product Lifecycle Management, Business Process Management, and Master Data Management as contributors to competitiveness.
Prior to joining AMR Research, Allen was Director for Strategic Industry Initiatives for IDS Scheer, a Business Process Management and Consulting firm. Over a fifteen-year career with Hewlett Packard, he served in a number of technology marketing positions, as well as management roles within the company’s Manufacturing Industries Business Unit.
Allen graduated with a BA in Political Science from Texas State University.
- Supply Chain Peer Forum Summit Session: Supply Chain Centers of Excellence (COE)
- Retail Peer Forum Summit Session: The Digital Consumer
- Ten Predictions for 2010
- P&G and Accenture Explore a New Universe
- Meet Alice. She'll Show You the Path to the Pantry.
- The Moment of Truth Now a Moving Target
- Change Needed To Drive Change
- The Future Ain't What It Used To Be
March
Mobility: Couponing and Other Customer Outreach
March 25, 2010 | 11AM - 12:30PM ET Bookmark to my calendar
Today, consumers are pulling coupons from aggregator sites like Cellfire and Coupons.com, and iPhone applications like Grocery IQ, Valpak, and MobiQpons. Pilots indicate that consumers will opt in for meaningful offers. How pervasive is mobile couponing in 2010? What are the consequences—intended and unintended—of mobile coupon offers?
