Steve Steutermann
Research Director, Consumer Products

Steve brings over 25 years of experience to his role as Research Director in the core supply chain group, focused on the consumer products industry for value chain services.

Prior to joining AMR Research, Steve held progressive roles in corporate sales, sales management, market strategy and planning, process improvement, and operations for leading CPG companies.  Steve worked most recently at Procter & Gamble where he held the position of Associate Director, Market Strategy & Planning.  He was responsible for revenue creation, profit performance for the Duracell battery business including national trade fund management, key account planning, and go-to-market strategy. 

Prior to Procter & Gamble, Steve worked at Gillette as their Director of Business Process Improvement.  While in this role, Steve led Gillette’s cost-to-serve and demand-driven supply initiatives and was responsible for customer service center planning and operations including metric and collaborative scorecard development.  Prior to Gillette, Steve worked in roles of increasing responsibility including the role as Director, Sales Planning where he was responsible for executing national sales and marketing plans and the development and coordination of sales and operations planning.

Steve received his BS in Marketing and a minor in Economics from Northern Illinois University and his executive MBA from the Fogelman School of Business at the University of Memphis. 

• Kellogg Successfully Tackles Item Optimization
• Conquering the Seven Deadly Challenges of Sales and Operations Planning
• Supply Chain Peer Forum Summit Session: Global Track and Trace-A Cross-Industry Perspective
• Supply Chain Peer Forum Teleconference: The Best of Demand Planning
• 2010 Consumer Products Market Outlook: Attracting and Retaining the Post-Recession Shopper
• Supply Chain Peer Forum Summit Session: Driving Value in Value Networks-Consumer Products
• Picking the Best Horses To Win the Race for Trade Promotion Effectiveness
• 1 + 1 = 3: The Potential of Downstream Data Remains

February

Optimizing Trade Promotion Effectiveness

February 23, 2010 | 11AM - 12:30PM ET Bookmark to my calendar

Please join AMR Research Analyst, Steve Steutermann, as we discuss Optimizing Trade Promotion Effectiveness. This teleconference is for Consumer Products companies.

The average consumer products company has initiated three trade promotion management programs in the past five years. Yet, trade promotion remains poorly understood and requires definition. The consumer has changed; targeting and reaching this consumer brings new challenges. Traditional approaches are less effective and companies are under pressure to grow the top line profitably. How will the emerging digital consumer redefine trade spend tactics? How will companies utilize predictive analytics to shape demand and reach new consumers locally? What designs are required of supply chain organizations to deliver against a new consumer?