Roddy Martin
Vice President and General Manager

As vice president and general manager of AMR Research’s Industry Value Chain Strategies Service, Roddy is responsible for managing the company’s value chain analysis and research across all industries. Roddy researches a variety of topics including systems support to operations, IT, and manufacturing strategy. Roddy was a key contributor in the development of AMR Research’s demand-driven supply chain model. His research brings together the strategic, business, and organizational issues faced when implementing IT and enterprise architectures, processes, and applications across the value chain.

Roddy has over 27 years of experience, most recently as an executive at South African Breweries (SAB), one of the three largest brewers in the world. He held leadership roles in SAB's World Class Manufacturing program and the Strategic Corporate Change Management program. Prior to SAB, Roddy worked for ISCOR (Iron and Steel Manufacturers) as a technician and millwright in production operations. He also worked for G.H. Marais and Partners, an electrical and electronic engineering consulting firm.

Roddy's qualifications include a millwright trade, a technician’s diploma, and a BS in electrical engineering from the University of Pretoria, South Africa.

• A New Approach to Plant-Centric ERP
• Beyond MES: Achieving Business Value From Manufacturing IT
• Why Can't We Be Friends? Shaping the Product Supply Strategy Together
• The Product Supply Strategy: The Changed Face of the Traditional Manufacturing Strategy
• The Steps To Achieving Supply Network Operations Excellence
• When Seeming Opposites Attract: Siemens Finds Its PLM Match in IBM
• Quality: Operationalizing Customer Value and Safety in the Product Supply Network
• The New Manufacturing Strategy

April