Kevin Sterneckert
Research Director, Retail

Kevin Sterneckert

Consumer-Centric Retailing

An increasing divide exists between enterprise software that delivers traditional, linear merchandising support and technology that enables true consumer-centric merchandising.

Kevin Sterneckert
Research Director, Retail


  • Biography
  • Research
  • Speaking Dates

Kevin Sterneckert brings more than 25 years of experience to his role as Research Director, Retail at AMR Research. Kevin is primarily responsible for researching, analyzing, and writing about the technologies, best practices, and trends surrounding consumer-centric merchandising and related topics in the retail industry.

Prior to joining AMR Research, Kevin was the senior director of global product strategy for merchandise planning, optimization and supply chain at Oracle Retail. He also served as the GM & VP of Retail for DemandTec, a provider of merchandise optimization solutions.

Kevin held several store department positions at HEB Grocery Company and also led their perishable pricing activities for several years. He managed operations development domestically and directed the private label program and supply chain activities in Mexico City with Wal-Mart Supercenters. As a CIO of a billion dollar grocer, he delivered a complete enterprise replacement of all back office, store operations, and merchandising systems. Kevin also worked with the leading provider of private label, Daymon Worldwide, addressing technology, industry initiatives, and retail research.

Kevin obtained his B.S. in Computer Science with an emphasis in systems design from the University of Texas at San Antonio.

May

Improving Store Operations Through Task Management and Labor Scheduling

May 13, 2010 | 11AM - 12:30PM ET Bookmark to my calendar calendar

The use of task management has traditionally varied from sector to sector, with grocery/FMCG basing much of its effort on adopting labor standards across many store-based functions, and non-grocers unsure of how to use standards in the store. How are Retail Peer Forum members across all sectors tying task management to customer-focused selling, and to store operation improvements like associate self-service scheduling?

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June

Incorporating Lifecycle Pricing to the Overall Merchandising Strategy

June 24, 2010 | 11AM - 12:30PM ET Bookmark to my calendar calendar

Retailers want—and need—more than the traditional linear, silo-based approach to merchandising. How does lifecycle pricing fit in to a holistic merchandising strategy? Who sets base price promotions and markdowns in your organization? What systems and processes are you using to set these prices?

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