Fenella Sirkisoon
Research Director, Custom Research and Consulting

Fenella Sirkisoon

Data-Driven Decisions

Helping clients with key go-to-market initiatives, through fact-based primary research – across industries, solutions, and geographies.

Fenella Sirkisoon
Research Director, Custom Research and Consulting


  • Biography
  • Research

As a research director in AMR Research’s Custom Research and Consulting practice, Fenella Sirkisoon is responsible for the design, analysis, and delivery of project-based qualitative and quantitative research which enables clients to make strategic and tactical decisions about product development and go-to-market efforts.

Over the past 10 years Fenella has worked with a wide variety of AMR Research clients across a number of industries, leading qualitative and quantitative research in areas such as innovation in consumer products, clinical trials supply chain in life sciences, the demand driven supply chain in healthcare, supply chain risk management in manufacturing and retail, sales and operations planning in manufacturing, and IT spending in retail.

Prior to joining AMR Research, Fenella worked as a senior research analyst for Urban and Associates. She also worked in senior research positions for Odyssey Ventures, Atlantic Marketing Research, and Macro International, now a part of Opinion Research Corporation.

Fenella received her BA from Hunter College.