Chris Fletcher
Research Director

Chris Fletcher brings more than 25 years of industry experience to his role as a research director at AMR Research. A well-known industry analyst and enterprise applications veteran, Chris is responsible for research and coverage in Customer-Facing Technologies, eCommerce, Enterprise Mobility, and Enterprise 2.0 as a member of AMR’s Enterprise Strategies Service.

Prior to joining AMR Research, Chris was director of alliance and solutions marketing at Nokia. Chris was also a vice president and research director with Aberdeen Group for six years. Chris has held a variety of business development and management positions within established and start-up technology companies such as Action Technologies, AT&T, Staffware plc, and Symbol Technologies.

Chris has been quoted in many leading trade and business publications including The New York Times, the Wall Street Journal, USA Today, and InformationWeek.

Chris received his BA in philosophy from the University of New Hampshire, and his MBA from UNH’s Whittemore School of Business and Economics.

• Lead Management Investments Drive Revenue Improvements
• The Life Science Sales Organization: A Five-Year Perspective
• Microsoft Dynamics: Great Promise, but...
• Salesforce and Dreamforce and Chatter, Oh My! What It Means for You and Your Company
• RightNow Technologies Brings Social Into the Customer Experience
• Contract Lifecycle Management Landscape: Why CLM Technologies Need To Be Part of Your Supply Chain
• Dell and salesforce.com Announce Cloud CRM for the SMB Market
• Retailers Go Mobile, Part 3: Current Roadblocks and the Other Side of the Tunnel